S.W.A.G. short for the Smart-ass With Advertising Goods; he is a sucker for free video game related toys, apparel, devices, books, posters and other related bobbles and trinkets. S.W.A.G. can sometimes get a little rowdy and unruly, especially when we get games in at the office that don't come with some extra prize in the box. His loyalty is easily bought so all you video game companies be sure to keep sending him free stuff to stay on his good side.