Casino resorts relying more on perks than on increased gaming tables
Now that 38 states in America now allow casino gambling within their borders, the larger casinos in Las Vegas and Atlantic City are attempting to come up with newer ways to entice people to visit their establishments.
The addition of more slot machines and poker table games at Vegas and Atlantic City casinos is no longer the big draw that it used to be. As each state continues developing casino resorts of their own, Vegas and Atlantic City casinos have turned to other amenities in order to help distinguish their resorts above others.
Several casinos have chosen to renovate restaurants within their facilities rather than purchase new slot machines, figuring that many customers would rather have a better dining experience while at the facility.
Other casino facilities have chosen to either build or refurbish their entertainment facilities to draw in better performing artists, offering another entertainment option.
CEO Virginia McDowell of Isle of Capri Casinos told CBS News that with an economy that has still not recovered, people are making more prudent decisions with regard to spending their leisure money. "When you have 250-point swings in the stock market on a given day, it really makes it hard for people to feel good about spending their leisure dollars," she said.
In the meantime, the larger and more popular resort casinos will continue looking for fresh ways to entice customers and keep their casinos at the top of people’s travel options.