An enduring symbol of wealth and the frequent goal of treasure hunters, gold has been captivating mankind for centuries. Recently, this fascination hit a fever pitch when gold prices soared to a record $1,000 per ounce (breaking the record of $875 set in 1980). All of the sudden, everyone from brokers on Wall Street to people trading in their old jewelry began experiencing modern day gold fever. This is the 21st century gold rush.

In one of this summer's most anticipated videogames, Battlefield: Bad Company drops gamers behind enemy lines with a squad of renegade soldiers, the 'B' or Bad Company, who risk it all on a personal quest for gold. The game has gone gold and will hit the market on June 24 in North America and June 27 in Europe. Players can jump online to download the demo today on Xbox LIVE Marketplace and PLAYSTATION Store to get a taste of gold before the game hits retail shelves.

Below is additional information on the game:

Cinematic single-player experience - A deep single-player campaign loaded with dark humor follows a wayward band of ordinary soldiers who risk it all on a quest for revenge and personal gain

War, your way - Battlefield: Bad Company sandbox environments are fully destructible, meaning structures can be demolished down to its foundation. Gamers can shape the battlefield to match their play style - the possibilities are literally endless.

Genre-defining multiplayer Gold Rush mode - Support for 24 players online in a world designed to take full advantage of the game's massively destructible environments featuring expansive maps that'll keep players on the battlefield hours on end as they either defend their gold or destroy their enemies' treasures.

New vehicles, weapons and toys - Land, air or sea, dozens of new tools are waiting for explosive experimentation. Battlefield: Bad Company gives gamers the building blocks to get creative and usher in a new era of their own "Battlefield moments"

Frostbite game engine - DICE's Frostbite game engine raises the bar for next-gen gaming, with stunning HD graphics that bring characters, vehicles, and environments to life like never before.

Free downloadable content - DICE will deliver the classic and highly-popular Battlefield Conquest Mode post-launch to continue the intense online multiplayer action.

Available for download today in North America via the PLAYSTATION Network and the Xbox LIVE online entertainment network, the demo allows aspiring conquerers to sample both the single-player and multiplayer elements of the next great entry in the Civilization franchise. As either Cleopatra of Egypt or Caesar of Rome, players can get a glimpse of the gameplay through 1250 AD as they lead their civilization against cunning AI opponents or human opponents from around North America. Also included in the demo is an intuitive tutorial that will ease players into the addictive and fascinating world of Civilization.

Developed by Firaxis Games and available in stores beginning July 9, 2008, for the PLAYSTATION 3 computer entertainment system, Xbox 360 video game and entertainment system from Microsoft and Nintendo DS , Civilization Revolution features fast-paced, pick-up-and-play action involving strategic global domination and history's most intrepid leaders, as well as a highly competitive multiplayer experience. Civilization Revolution brings the renowned Civilization franchise to consoles and handhelds for the first time, delivering the vast re-playability and unmatched, addictive gameplay that has become synonymous with the works of Sid Meier. New graphical touches and a streamlined interface will transport the Civilization franchise to a level that fans have never seen.

Civilization Revolution is rated E10+ (Everyone 10 and older) by the ESRB. For more information please visit http://www.civilizationrevolution.com/

The Sex Pistols Return for Encore Performance with Live Recording

in Isle of Wight Track Pack

GRAMMY Award Winning Motorhead Joins Legendary Guitar Hero Lineup

SANTA MONICA, CA - June 5, 2008 - Coming to a console near you, living room rock stars will soon be able to shred to an assortment of new master tracks on Activision, Inc.'s (Nasdaq: ATVI) Guitar Hero III: Legends of Rock with five new song packs releasing throughout the month of June. Two of the five packs will let gamers rock out with three headline acts from the Isle of Wight festival and tunes from the timeless rock icon, Motorhead.

Reliving one of the most memorable performances of the 2007 Isle of Wight festival, Kasabian's master recording of "Shoot the Runner" joins 2008 headliners The Sex Pistols and Kaiser Chiefs in the Isle of Wight pack. Available on June 12th, the track pack also features Kaiser Chief's "I Predict a Riot"which climbed all the way to #9 on the UK Singles Chart. The Sex Pistols, who went into the studio for the first time in 30 years to re-record "Anarchy in the U.K." specifically for Guitar Hero III: Legends of Rock, round out the track pack with a live rendition of "Problems," recorded during their 30th anniversary tour stop at Brixton Academy in London.

In anticipation of Motorhead's new album, on June 5, 2008 players can shred to the band's legendary hits "We Are the Road Crew," "Stay Clean" and their first single, the self-titled "Motorhead."

Both track packs will be available on Xbox LIVE Marketplace for Xbox 360 video game and entertainment system from Microsoft and PLAYSTATION Store for the PLAYSTATION 3 computer entertainment system.

Guitar Hero III: Legends of Rock offers the ultimate rock experience with new wireless guitars, freshly added content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer modes allow axe-shredders worldwide to compete head-to-head for true rock status as they riff through a star-studded soundtrack including master tracks by legendary artists such as Aerosmith, Guns 'N' Roses, The Rolling Stones, Beastie Boys, Rage Against the Machine and Pearl Jam, as well as original songs by guitar icons Slash and Tom Morello. Guitar Hero III: Legends of Rock is now available and is rated "T" for Teen by the ESRB. For more information visit www.guitarhero.com.

SANTA MONICA, CA - JUNE 4, 2008 - Activision, Inc. (Nasdaq: ATVI) announced today that it has signed a distribution deal with System 3 which will see the world's largest third-party publisher release the forthcoming Ferrari Challenge Trofeo Pirelli throughout North America. Ferrari Challenge Trofeo Pirelli will hit shelves late summer 2008 for PLAYSTATION 3 and PlayStation 2 computer entertainment systems, Wi, and Nintendo DS.


"Without a doubt, this is the defining Ferrari experience for video games," said Mark Cale, CEO at System 3. "It has been a collaboration with professionals on every level and we've truly captured the power, beauty, and excitement that is the Ferrari Challenge Series. This excitement is taken to a whole new level with the partnership of Activision's power within the North American marketplace."


"For the last sixty years Ferrari has been synonymous with precision, performance and elegant design, so expectations for the game will be high from auto enthusiasts and racing game fans alike," said Dave Oxford, Activision Publishing. "Everyone involved in Ferrari Challenge Trofeo Pirelli has been dedicated to ensuring this product over-delivers on the experience of this legendary brand."


Ferrari Challenge Trofeo Pirelli is a visual powerhouse with a racing style that is fast and accessible, yet the feel is more "sim" than arcade. It includes over 15 international racing circuits along with multiple gameplay modes such as Ferrari Challenge Seasons, Time Trial, Quick Race, and Endurance. Racing can be taken online with up to 16 players in a variety of challenges including circuits, hill climbs, and more.


Downloadable content will be continually released for the Ferrari Challenge Trofeo Pirelli community, and the official team and car rosters can be updated at the start of each season to reflect real-world lineups. Moreover, downloadable cars, tracks and customization options will be made available on a monthly basis to keep ravenous Ferrari fans satisfied.


System 3 and Activision will showcase Ferrari Challenge Trofeo Pirelli on PLAYSTATION 3 to the public for the first time at the Montreal Grand Prix from June 6th - 8th, 2008. There will be playable kiosks open to the all attendees in the Fan Zone.


For more information visit www.fc.system3.com.

IGNITION ENTERTAINMENT LAUNCHES OFFICIAL GAME SITE AND TRAILERS

FOR VAMPIRE RAIN: ALTERED SPECIES

Your Mission Begins at AlteredSpecies.com

June 5, 2008 - Marina del Rey, CA - Ignition Entertainment, a UTV Enterprise and worldwide publisher and developer of videogames, announced today the launch of the official game site and first teaser trailer in a series of videos for the upcoming stealth-horror title Vampire Rain: Altered Species. The fully interactive website can be found by pointing your browser to www.alteredspecies.com.

Visitors to the site will assume the role of an elite operative of the American Information Bureau (AIB) whose duty it is to seek out and eliminate (with a single head shot) the 7 Nightwalkers that have infiltrated the site. By eradicating the Nightwalker infection from the site visitors will be granted access to a special, highly classified, "Hints n Tips" section of the site. In addition to unveiling the latest screenshots, media, character profiles and downloads, AlteredSpecies.com will also house the latest in a series of terrifying trailers from the talented and twisted minds of Red 40 Productions. This series of trailers will mesh gripping, live-action scenarios with pulse-pounding gameplay to paint a chaotic and blood-soaked image of the game.

The series of videos will follow the Nightwalker outbreak and the heroic attempts of the AIB whose sole mission is to eradicate the growing infestation of Nightwalkers by any means necessary. Along the way viewers will bear witness to the detrimental effects of the Nightwalker outbreak upon a society wrapped in confusion and fear.

"We are thrilled by the level of interactivity delivered by AlteredSpecies.com," said Ajay Chadha, President of Ignition Entertainment. "That, along with our engrossing series of trailers, shows only the beginning of our commitment to aggressively market Vampire Rain: Altered Species through out of the box thinking."

In addition to the trailers and short episodic videos, Ignition Entertainment will also release a developer interview with the videogame's creators.

The Vampire Rain: Altered Species video series is set to start releasing Wednesday, June 4, 2008 and can be viewed by visiting www.alteredspecies.com.

KONAMI TO HOST STAR-STUDDED LAUNCH EVENTS IN NEW YORK, LOS ANGELES, AND SAN FRANCISCO FOR THE LONG-AWAITED FINALE TO ONE OF THE MOST ANTICIPATED PLAYSTATION 3 GAMES TO DATE

METAL GEAR SOLID 4: GUNS OF THE PATRIOTS

More Than A Decade After It All Started, Solid Snake Makes His Final Return In One Of The Most Successful Video Game Franchises Of All Time

Fans Will Get The Opportunity To Meet And Have Their Copy Of The Game Autographed By Series Creator Mr. Hideo Kojima Or The Voice Of Solid Snake David Hayter Along With Other Creative Talent Behind The Groundbreaking Game

Please note, talent varies by market and autographs will be limited during the event period

WHAT: Metal Gear Solid 4: Guns of the Patriots is one of the most anticipated PLAYSTATION 3 games to date. Hosted by Konami, Best Buy in West Hollywood along with Virgin Megastore In Times Square, NY are opening their doors just prior to midnight on June 11 to allow fans the first opportunity to get their hands on Metal Gear Solid 4: Guns of the Patriots. Additionally, a special event at the PlayStation Store in the Metreon in San Francisco two days later on June 14 will take place from 4-6 pm. At all three events, fans will have the opportunity to meet the extraordinary talent behind this instant classic, including Series creator Mr. Hideo Kojima or the voice of main character Solid Snake, David Hayter, along with Producer Kenichiro Imaizumi and Associate Producer Ryan Payton, as well as Ms. Yumi Kikuchi, one of the real-life models used as the template for the game's fearsome enemies known as the "Beauties."

The fourth installment of one of the most popular video game franchises of all time, Metal Gear Solid®4: Guns of the Patriots features a cinematic experience and visual masterpiece that will break new ground for the stealth-action genre. The Metal Gear Solid series has been around for more than a decade, sold millions of units, and has garnered critical acclaim worldwide. Metal Gear Solid 4: Guns of the Patriots, a PLAYSTATION 3 exclusive, pushes the graphics and gameplay of the franchise to new heights.

Fans will be able to purchase a standard edition version of Metal Gear Solid 4: Guns of the Patriots ($59.99 SRP) at the events, as well as a PLAYSTATION 3 Metal Gear Solid 4 bundle, which includes a 80GB PLAYSTATION 3, DUALSHOCK 3 Controller and a copy of MGS4 ($499.99 SRP).

Details on the autograph events in your market include:

LOS ANGELES
WHERE:

Best Buy

1015 N La Brea Ave

West Hollywood, CA 90038

(323) 883-0219

WHEN:

Wednesday, June 11

11:45 pm - 1:00am

TALENT APPEARING:

David Hayter (Voice of Solid Snake)

Producer Kenichiro Imaizumi

Associate Producer Ryan Payton

NEW YORK

WHERE:

Virgin Megastore

1540 Broadway

Bet. 45th & 46th Street

(212) 921-1020

WHEN:

Wednesday, June 11

11:45 pm - 1:30am

TALENT APPEARING:

Mr. Hideo Kojima (Autographs)

Model Yumi Kikuchi

SAN FRANCISCO

WHERE:

PlayStation Store at Metreon

101 Fourth Street

(415) 369-6000

WHEN:

Saturday, June 14

4 pm-6 pm

TALENT APPEARING:

Mr. Hideo Kojima (Autograph)

Producer Kenichiro Imaizumi

Associate Producer Ryan Payton

Model Yumi Kikuchi

KONAMI LAUNCHES OFFICIAL WEBSITE FOR THE 2008 U.S. YU-GI-OH! VIDEO GAME TOURNAMENT

Let the Games Begin for one of Konami's Most Recognized Properties

EL SEGUNDO, Calif. - June 4, 2008 - Konami Digital Entertainment, Inc., today announced the launch of the official 2008 US Yu-Gi-Oh! Video Game Tournament website, where fans of the beloved series can register and compete for a chance to compete in the Yu-Gi-Oh! World Championship 2008 in Germany, August 8th and 9th 2008.

To register, entrants must take a Yu-Gi-Oh! quiz, consisting of 25 questions related to the Yu-Gi-Oh! World Championship 2008 game, the Yu-Gi-Oh! trading card game, and the Yu-Gi-Oh! animated series. The top 256 contestants who complete the quiz accurately will compete head-to-head using their Nintendo DS™ against other finalists for one of four spots in the US Tournament taking place in San Diego at ComiCon, July 24th through July 27th 2008. The top two winners from the US Tournament will then be flown to Germany to compete against finalists from around the world.

Throughout the tournaments, competitors will be using the Yu-Gi-Oh! World Championship 2008 video game for the Nintendo DS. The game offers an incredibly faithful adaptation of the hit trading card game, with more than 1,600 cards, new modes and full online play with community support through the Nintendo Wi-Fi Connection. Players will also be able to compete with others in online head-to-head play and can use voice chat to communicate with their opponent as they prepare to battle.

For more information about the 2008 US Yu-Gi-Oh! Video Game Tournament and to enter the competition online, please visit: www.yugiohuschampionship.com

Yu-Gi-Oh! World Championship 2008 for the Nintendo DS carries a suggested retail price of $29.99 and is rated E for everyone. It is available at retailers nationwide or at www.konami.com

Stunning and Hectic Space Action Shooter Now Available

Los Angeles - June 4, 2008 - Sierra Online, a division of Vivendi Games, has released Aces of the Galaxy, a high octane, retro-arcade 3D space shooter for Xbox LIVE Arcade for the Xbox 360 video game and entertainment system from Microsoft and for PC via download. Aces of the Galaxy thrusts players into the midst of an epic kill or be killed space battle. Set in stunning, fast-moving environments the chaotic, take-on-all comers action redefines the old-school shooter.


"Players will love how fast and frantic the action gets and the fantastic visuals will really set the game apart from the pack," said Nicole Perez, vice president of marketing, Sierra Online. "The overall intensity of Aces of the Galaxy, including some wild multiplayer action offer players some of the best arcade-style gameplay on Xbox LIVE Arcade."

In the Aces of the Galaxy game, players quickly navigate vast, colorful space environments while blasting through onslaughts of enemy ships, dodging asteroids and other terrestrial hazards, avoiding too many damaging hits to their space ship in a frenetic fight for survival. Players take control of the powerful gun turret on an AI-driven spaceship, utilizing the reticule and a fast trigger finger to vaporize wave after wave of enemies. The game features dramatic and strategic effects, including an intense bullet-time feature that slows down the oncoming hordes of enemy ships and dazzling warp zones that propel players through space at the speed of light.

Aces of the Galaxy features many different levels and multiple crossroads that enable players to choose among branching paths, providing a choice of experiences while progressing through the game. Players can take on a mass of enemies in a single-player game or team up with a buddy in the co-operative multiplayer mode both online and off.


The Aces of the Galaxy game is rated E10+ and is available on Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft for 800 Microsoft points. For more information visit Acesofthegalaxy.com. The game is also available for PC via download at Acesofthegalaxy.com

EA SPORTS NBA LIVE 09 has predicted that the Lakers will capture their 15th NBA Championship by defeating the Celtics in the 2008 NBA Finals simulation. In a historic match-up that was last seen 21 years ago, the series lived up to its billing in a seven game thriller. It was NBA Finals MVP Kobe Bryant who led the charge, averaging 29 points and 6 assists per game throughout the series. With this victory, Phil Jackson set a new record by winning 10 NBA Championships as a coach. The Finals tip off this Thursday at 9PM EST on ABC. NBA LIVE 09 will be in stores on October 7, 2008.

Game 1
Celtics strike first over Lakers 105-99

Point Leaders

Kevin Garnett - 20 Points, 9 Rebounds, 4 Blocks

Kobe Bryant - 25 Points, 10 Rebounds, 7 Assists

Field Goal Percentage

Bos - 47%

LA - 45%

Garnett leads Celtics to a Game 1 win

Recap - The Fleet Center erupts after an exciting Game 1 of the NBA playoffs. Kevin Garnett leads his team in scoring and offensive rebounds. Also a monster on the defensive side of the ball, Garnett's blocking rampage is reminiscent of the Bill Russell era.

Game 2

Lakers quiet Celtic fans at Fleet Center winning 96-90

Point Leaders

Paul Pierce - 24 Points, 9 Assists

Kobe Bryant - 30 Points, 4 Three-pointers

Field Goal Percentage

Bos - 47%

LA - 47%

Kobe slams home a crowd-silencer.

Recap - An uncontested Kobe Bryant slam dunk sets the tone early in the first quarter. Kobe and the Lakers never relinquish the lead resulting in a 6-point victory and more importantly, a split of the first two games in Boston.

Game 3

Lakers dominate at home Game 3, 109-101

Point Leaders

Paul Pierce - 23 Points, 4 steals

Kobe Bryant - 36 Points, 9 Rebounds, 10 Assists

Field Goal Percentage

Bos - 46%

LA - 49%

Kobe's dazzling dunk lights up the home crowd.

Recap - Paul Pierce has a big game but didn't match up to Kobe's near triple-double performance. Kobe's dazzling dunk rejuvenates the Lakers and the fans at the Staples Center. The momentum shifts towards the Lakers after taking Game 3.

Game 4

Celtics come back to win 91-88 victory over Lakers

Point Leaders

Ray Allen - 29 Points, 6 three-pointers, 4 Assists

Pau Gasol - 19 Points, 14 Rebounds, 3 Blocks

Field Goal Percentage

Bos - 49%

LA - 44%

Ray Allen hits an important three-point shot in the 4th quarter.

Recap - Ray Allen leads the Celtics to an important victory in the Staples Center. Allen's strong perimeter play gave the Celtics a strong lead early in the 4th quarter and ties up the series.

Game 5

LA leads series by winning Game 5, 95-92

Point Leaders

Kevin Garnett - 21 Points, 10 Rebounds, 4 Blocks

Pau Gasol - 25 Points, 12 Rebounds, 5 Blocks

Field Goal Percentage

Bos - 47%

LA - 50%

Gasol's strong double-double performance down low gives the Lakers a series lead.

Recap – The battle in the paint was the focus for much of Game 5. Rebounding was the key to the Lakers victory. Gasol outrebounded Celtic muscle-man Kendrick Perkins. Gasol also took a page from Garnett's Game 1 performance by blocking five shots, and kept his number one rank as the leading shot blocker in the 2008 NBA Playoffs.

Game 6

Celtics force Game 7, 98-97

Point Leaders

Paul Pierce - 28 Points, 6 Steals, 8 Assists

Kobe Bryant - 28 Points, 8 Rebounds, 6 Assists

Field Goal Percentage

Bos - 46%

LA - 44%

Kevin Garnett hits a fade away jumper in the dying seconds of game 6 to pull the Celtics to a 98-97 victory.

Recap - The Celtics, led by a strong performance from Paul Pierce, overcame the Lakers to force a Game 7. Pierce went shot for shot with Bryant, tying him in points, and rounded out his game with four defensive steals.

Game 7

Lakers win NBA Championship, 106-101

Point Leaders

Kevin Garnett - 29 Points, 7 Blocks, 10 Rebounds

Kobe Bryant - 38 Points, 10 Rebounds, 11 Assists

Field Goal Percentage

Bos - 48%

LA - 51%

Kobe Bryant and Pau Gasol work the Celtic defense with a strong two-man game.

Recap - The Lakers win their 15th NBA Finals Championship. After a quiet first half, Kobe scored 29 of his 38 points in the second half in an astounding triple-double performance cementing himself as this year's NBA Finals MVP. The Lakers beat the Celtics in the NBA Finals for the third time in a row. The life-long rivalry now stands at 10 - 3 in Boston's favor.

WESTWOOD, MA - June 3, 2008 - Turbine, Inc. today announced the launch of the latest update for players of DUNGEONS & DRAGONS ONLINE: Stormreach (DDO), The Way of the Monk. This major update to DDO introduces the first new playable class since launch, revamped adventure areas, more monsters, spells, magic items, and traditional dungeons to challenge. DDO is a unique online roleplaying experience where players must use their combat skills and wits to survive dangerous dungeons, fiendish traps, and foes that punish the foolish.

"This latest module offers players an incredible amount of fun and excitement and we are proud to introduce the long-awaited new class - the Monk," said Jim Crowley, president and CEO of Turbine, Inc. "We are really very excited with how far DDO has come and we have a tremendous amount planned for the game which we look forward to sharing as the year progresses."

The Way of the Monk continues Turbine's commitment to delivering fun, engaging and exciting updates for players in our online worlds. This latest update provides a wealth of new features and experiences for players including two new raids, three new monsters, new raid crafting recipes and eldritch rituals, chat and UI enhancements and several new challenging adventure areas.

The Way of the Monk is filled with exciting new features including:

* DDO's First New Player Class: The favorite class of many adventurers, the monk features a martial discipline of hand-to-hand combat and kicks, including special abilities that make the Monk even deadlier. Stun your foes, unleash a flurry of blows, and work up to the deadly quivering palm attack, which can kill enemies with a single strike!

* New Landscape: Players can now explore the all-new, much larger Three-Barrel Cove wilderness and the underground Black Loch outpost. Three new hand-crafted adventures have been added to make this an exciting and challenging area!

* New Raids: In the wake of the destruction of the Marketplace tent, the scholars of the Twelve have found that dangerous enemies lie below the city of Stormreach. Guilds must return to battle former raid bosses like Velah, the Red Dragon and the Black Abbot Lich to collect the keys needed to unlock the underground raid wilderness. Once unlocked, players will be able to battle Suulomades, the devil general responsible for the attack on the Marketplace.

* More Solo Adventures: Daily quests in the Harbor provide new adventuring opportunities for solo adventurers. Collect trophies from vanquished monsters, make deliveries, and collect bounties for the meanest enemies around!

* Gygax Memorial: Set in a wooded alcove near Delera's Tomb, the adventure series Gary Gygax narrated, a symbolic memorial site has been erected for visitors to pay homage to Dungeon Master Gary Gygax. DDO is the ultimate online roleplaying game that seamlessly combines the beautiful world of Eberron and classic Dungeons & Dragons v3.5 ruleset with the latest innovations in technology to create a breathtaking interactive experience. DDO represents a major step forward for the roleplaying game genre with many compelling features, including real-time active combat, quests that provide a unique, immersive experience for each player, integrated voice chat, PvP and award-winning graphics. Authentic D&DR features include customizable characters; handcrafted dungeons filled with devious traps; monsters and stories
from the Eberron campaign setting; a dungeon master and an on-screen 20-sided die.

DDO is based on the world-renowned DUNGEONS & DRAGONSR franchise of Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE: HAS), under license to Infogrames Entertainment S.A. Published by Atari, Inc., DDO has been enthusiastically received by many gaming critics, including The New York Times, PC Gamer, Game Informer and many more. For the latest information on DDO, please visit http://www.ddo.com

EA SPORTS BackTrack and the Virtual Training Center Play Key Role in the First Sports Game That Adapts to You

June 3, 2008 - Within the 85 plus new features and enhancements in Madden NFL 09, EA SPORTS BackTrack and the Virtual Training Center allow the gamer to have a unique gameplay experience each time they load up the game. Both Madden NFL veterans and casual gamers new to the franchise can utilize these two features to be competitive in Madden NFL 09 and also improve their overall football knowledge, regardless of their initial skill level.

The Virtual Training Center is a new interactive tutorial mode, set in a holographic environment that aims at teaching gamers fundamental concepts about football strategy and how to use the controls in quick, fun and stylized drills. After players complete these drills, a Madden IQ score is given, and their "My Skills" difficulty settings are automatically set based on their strengths and weaknesses. Throughout their Madden NFL career, the all-new Adaptive Difficulty Engine will continually tailor the difficulty settings as the gamers' Madden IQ
score evolves.

EA SPORTS BackTrack is a new replay learning tool imbedded within the game that dissects plays and shows the player what they should have done in certain circumstances. When a mistake is made, Cris Collinsworth will breakdown where the user went wrong and what they could have done better. For advanced players, EA SPORTS BackTrack will give more technical information such as the play calls that were made and the success rates of the play.

Madden NFL 09 marks the 20th anniversary of one of the best-selling and most critically-acclaimed videogame franchises of all time, and the game will feature adaptable gameplay tailored to every type of gamer, online enhancements and a broadcast style presentation delivering an authentic NFL experience. Madden NFL 09 will be available in stores across North America on August 12.

The graphical enhancements of Madden NFL 09 are extremely impressive and bring the emotion of NFL football to life. Madden NFL 09 features amazing detail to stadiums, weather effects, player models and a whole host of other elements.

Madden NFL 09 will be available for the Xbox and Xbox 360 video game systems from Microsoft, PlayStation 2 and PLAYSTATION 3 computer entertainment systems, Wii, Nintendo DS, PSP (PlayStationRPortable)
handheld entertainment system and is rated E by the ESRB.

LucasArts and TT Games Don Their Fedoras for the Next Great LEGO Gaming Experience

SAN FRANCISCO, Calif. - June 3, 2008 - LucasArts and TT Games today celebrate the launch of LEGO Indiana Jones: The Original Adventures. Developed by the same team at Traveller's Tales that created the LEGO Star Wars series, LEGO Indiana Jones presents a tongue-in-cheek take on the first three cinematic adventures of pop culture's most iconic archaeologist, including Indiana Jones and the Raiders of the Lost Ark, Indiana Jones and the Temple of Doom and Indiana Jones and the Last Crusade. Players can use their wits and daring today on the WiiT, Nintendo DS, PlayStation 3, XBOX 360, PSP (PlayStationRPortable) system, the PlayStation 2 Entertainment System and Windows.

For more information on LEGO Indiana Jones, please visit www.legoindianajonesgame.com.

On the heels of the successful launch of God of War: Chains of Olympus in March, Sony Computer Entertainment America today announced the availability of the limited-edition God of War PSP (PlayStation Portable) Entertainment Pack ($199.99 MSRP). This highly anticipated bundle celebrates God of War: Chains of Olympus, the first appearance of the best-selling God of War franchise on the PSP system, and now the highest ranked PSP game of all time.

The God of War PSP Entertainment Pack includes the following: "Deep Red" PSP system with an image of Kratos silkscreened on the back of the unit; this is the only time that this special PSP color will be offered in North America and is sure to become a collector's item.

God of War: Chains of Olympus - Developed from the outset as an original story, God of War: Chains of Olympus takes place before the events of the original God of War, delivering yet another adventure in the dark and brutal world of Greek Mythology that fans of the franchise have come to know and love. God of War: Chains of Olympus has been hailed by critics as the PSP system's best game to date, earning stellar review scores from Game Informer (9/10), IGN (9.4/10 and Editors Choice), 1UP (9.5/10), among many others.

Superbad UMD video - This 2007 box-office comedy hit from Columbia Pictures is a gut-busting coming-of-age comedy for a new generation.

Syphon Filter: Combat Ops voucher - Download the PLAYSTATION Network exclusive title, Syphon Filter: Combat Ops, to your Memory Stick PRO DuoT with the included voucher*. This latest edition of the critically acclaimed stealth action franchise was named the 2007 PSP Multiplayer Game of the Year by IGN.com. The title is currently available for $9.99 on PLAYSTATION Store.

With a worldwide install base of nearly 38 million as of March 2008, PSP system continues to experience strong momentum among gamers and portable entertainment enthusiasts. This newest bundle will drive further consumer interest in the PSP, showcasing some of the system's multi-functional features.

The independent Entertainment Software Rating Board (ESRB) has rated the God of War PSP Entertainment Pack an "M" for "Mature 17+." The ESRB has rated Syphon Filter: Combat Ops a "T" for "Teen." For more information visit: www.esrb.org.

*Voucher expires December 31, 2008. Requires PSN Registration. User responsible for all applicable Internet fees. Some services or features may require additional fees.

June 3, 2008 - 2K Sports announced today that Don King Presents: Prizefighter, the first documentary-style boxing extravaganza, has officially gone gold and is now ready for production for Xbox 360 video game and entertainment system from Microsoft. Developed by Venom Games, a 2K studio, Don King Presents: Prizefighter is equal parts sports simulation and true boxing drama that takes place both inside and outside the ring.

Don King Presents: Prizefighter casts players in the role of a talented, unknown boxer fighting his way out of obscurity and into the international spotlight while attempting to claim the world championship title. The immersive storyline challenges players to balance their rigorous training regimen with the temptations of wealth and stardom and unfolds in a unique, live-action sports documentary style that features real-life legends and current stars from the world of boxing including Ken Norton, Larry Holmes, Andrew Golota, Joe Calzaghe and many others.

Heather Vandeven, the reigning 2007 Penthouse Pet of the Year, and popular video vixen Bria Myles also star in the documentary and act as temptations for boxers throughout their careers.

Don King Presents: Prizefighter is rated T for Teen and will be available June 10, 2008 for Xbox 360, and this fall for WiiT home video game system from Nintendo and Nintendo DST. For more information, please visit www.2ksports.com/prizefighter/.

Two WiiWare Games and One Virtual Console Game Added to Wii Shop Channel From family-friendly puzzles to crackling combat, this week's additions to the Wii Shop Channel offer a mix of downloadable delights. Fight fans can even choose between futuristic space missions and retro-styled martial arts battles. Take your pick and kick off the summer with an invigorating dose of Wii action.

Nintendo adds new and classic games to the Wii Shop Channel at 9 a.m. Pacific time everyMonday. Wii owners with a high-speed Internet connection can redeem Wii Points to download the games. Wii Points can be purchased in the Wii Shop Channel or at retail outlets. This week's new games are:

WiiWare
Protothea (UbiSoft, 1 player, Rated E for Everyone—Fantasy Violence, 1,000 Wii Points):
Protothea is a top-down scrolling shooter game with free movement that puts players in complete control of a last-generation spaceship. The mission is to destroy the asteroid called Maqno 01 and finish with the plans of The Core. UbiSoft's Protothea introduces new concepts to a beloved, classic game style while mixing genres and utilizing the full capabilities of the Wii console, from graphics to controls. Players of all ages and experience levels will enjoy taking command of their ship, blasting through four different worlds in 10 challenging missions. Use your weapons arsenal and the special bonus items to help you accomplish your mission, and don’t forget to slow down time and take an edge over the enemy.

Toki Tori (Two Tribes, 1-2 players, Rated E for Everyone, 1,000 Wii Points): Toki Tori is his name, and collecting eggs is his game. In this puzzle/platform game, players use a variety of items such as the Telewarp, InstantRock and Slug Sucker. Clever use and combination of these items are needed to solve all the game's levels, of which there are more than 70. Levels range from easy to brain-teasingly hard, resulting in dozens of hours of puzzle play time. Toki Tori makes the most of what Wii has to offer. It uses the Wii Remote for a unique control scheme, which offers players a new and more relaxing play style. A second player can help you out by drawing hints while you are playing. The game even uses the Wii Message Board in a unique way.

Virtual Console
Ninja Combat (NEOGEO, 1-2 players, Rated E 10+ for Everyone 10 and Older-Mild Suggestive Themes, Fantasy Violence, 900 Wii Points): Released in 1990, Ninja Combat is a side-scrolling combat-action game. Take control of the ninjas Joe (one player) and Hayabusa (two players), and enter into battle against a group of evil ninjas called the Kage Ichizoku. Make your way into their home fortress, Ninja Tower, which dominates a big city of the near future. Fight using normal attacks, jumps, special movements and ninja materials that deliver damaging blows to all enemies on the screen. In addition, you’ll find weapons and items to aid you along the way. Even better, as you progress in the game, reliable allies such as Musashi, Kagerow and Gembu will emerge to fight alongside you, allowing you to choose a new character in each stage. Ninja Combat also supports simultaneous play with two players, so you can grab a friend and defeat the Kage Ichizoku together.

Harmonix and MTV to Partner with Q Entertainment for Rock Band: Japan

CAMBRIDGE, Mass - June 2, 2008 - Harmonix Music Systems, the leading developer of music-based games, and MTV Games, a part of Viacom's MTV Networks (NYSE: VIA, VIA.B), announced today that they will team up with Q Entertainment, a leading Japanese music game designer, to bring the best-selling music videogame Rock Band to Japan. The two studios will work together to develop the title, marking the first US-originated rock music game to be heavily localized for the Japanese market. The game will feature Japanese musical acts as well as other localized assets.

Rock Band's return to the birthplace of rhythm games will benefit from Q Entertainment's experience designing progressive and engaging games many of which have a heavy focus on integrating music elements into gameplay. Since its founding in 2003, Tokyo based Q Entertainment has become a leader in rhythm oriented titles, including the critically acclaimed music and luminary action puzzle game series Lumines, and the recently released Extend Every Extra Extreme (E4) and Rez HD for Xbox Live.

Today's announcement was also featured Saturday at the 2008 MTV Video Music Awards - Japan, where a Rock Band trailer was presented. The US-version of Rock Band was also prominently featured backstage and at the afterparty, giving Japanese attendees a taste of what's to come in the newly announced title.

Rock Band, which has sold over 3 million units in North America and Europe, is an all-new platform for music fans and gamers to interact with music. The game challenges players to put together a band and tour for fame and fortune, mastering lead/bass guitar, drums and vocals. With more master recordings than any other music game, Rock Band features some of the world's biggest rock artists and spans every genre of rock ranging from alternative and classic rock to heavy metal and punk.

Rock Band is a true music platform, with over 12 million songs sold as downloadable content since its initial release. There are currently over 140 songs available for download in the Rock Band Music Store and Harmonix continues to release new music every week.

Since its North American release in 2007, Rock Bandhasgarnered over 40 awards including Game Critics Award: Best of Show E3 2007 and three awards at The 11th Annual Interactive Achievement Awards including Outstanding Innovation in Gaming, Family Game of the Year, and Outstanding Achievement in Soundtrack.

For more information on Rock Band and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com.

GROUNDBREAKING VIDEO GAME FRANCHISE
EVERQUEST CELEBRATES FANS WITH LIVING LEGACY PROMOTION

SAN DIEGO, CA - June 2, 2008 - The EverQuest franchise, the groundbreaking, award-winning fantasy series that redefined massively multiplayer online (MMO) video games for a generation of gamers around the globe, is bringing a near decade of success back to millions of fans with a new Living Legacy program from Sony Online Entertainment LLC, which will feature in-game events, promotions, game updates and more.

Living Legacy, announced today, is a brand-new initiative aimed at the millions of players who have experienced the vast, engaging online worlds of EverQuest (EQ) and EverQuest II (EQII) since the original EQ game was launched in 1999. The celebration starts today and continues through the end of September. As part of the promotion, both EQ and EQII subscribers with inactive accounts who left in good standing will be able to log back in to the games and play for free until the end of July.

"The EverQuest franchise has touched so many lives since the launch of EverQuest in 1999, and with the 10th anniversary of EverQuest just around the corner, we felt it was the best time to give back to all the players who made it the cultural phenomenon it is today," said John Smedley, president of Sony Online Entertainment. "We are grateful for the continued support from our legions of fans and are extremely excited about the groundswell of interest surrounding Living Legacy."

While the Living Legacy program is aimed at former EQ and EQII players, the program also offers a perfect way for new players to experience the world of Norrath. Nostalgic NPCs and group PvE encounters, as well as brand new raid content, will commemorate EQ's hardcore heritage. The program features bonus XP weekends, several live events, new content updates and the introduction of new zones all taking place in EQII. Returning EQII players will also be able to experience Rise of Kunark, EQII's fourth expansion, which just became the game’s best-selling expansion of all time.

Key features of the Living Legacy program include:

All qualified returning EQ players will receive the EverQuest Secrets of Faydwer all-in-one compilation and bonus in-game items at no additional cost.

All qualified returning EQII players will receive the EverQuest II Rise of Kunark all-in-one compilation and bonus in-game items at no additional cost.

All software provided during the promotional period will be credited to any EQ or EQII account that is converted to a valid, paying monthly subscription.

Current EQII players who recruit a friend to play the game who converts to a valid subscription will receive free gameplay-time added upon conclusion of their then-current subscription .

In the spirit of honoring the players, the Living Legacy program is supported by an online and print advertising campaign that features real EQ and EQII players.

Highly Anticipated MMORPG Introduces Innovative System that Allows Crafters to Create Potions, Talismans, and More to Aid them on the Field of Battle

Fairfax, Va. - May 29, 2008 - EA Mythic, a division of Electronic Arts Inc. (NASDAQ: ERTS), unveiled new details for the crafting system in Warhammer Online: Age of Reckoning (WAR). With two crafting abilities (Apothecary and Talisman Making) and four supporting gathering skills (Cultivating, Magical Salvaging, Scavenging and Butchering), the MMORPG incorporates an innovative crafting system to aid players in their fights on the battlefield's of WAR.

"Crafting is a beloved MMORPG element for many players, however, it can often feel like an unnecessary addition to the game," said Mark Jacobs, general manager of EA Mythic and WAR's lead game designer. "The crafting system I've envisioned for WAR is innovative, fun and doesn't require hours and hours of grinding materials, items or recipes in order to succeed. It is a system that is tied directly to your Realm's ongoing war effort whether you are a player who loves PvE, RvR or simply crafting in general."

The Apothecary crafting ability allows players to create all manner of useful potions, lotions and powders to heal, enhance stats, or cause damage to others. By combining various ingredients, players will even have the opportunity to "design" their own potions according to their needs. The second crafting ability, Talisman Making, will allow players to make useful items imbued with magic powers to be worn by a character.

WAR's gathering skills produce the raw materials required for Apothecary and Talisman Making:

* Players can train themselves in Cultivating, and plant seeds and spores in order to harvest weeds and fungi, components frequently used in Apothecary creations.
* Magical Salvaging lets players break down magical items, converting them into fragments and essences that can be used in the crafting of Talismans.

* Scavenging and Butchering are used to collect unseen resources off of the corpses of slain creatures - Scavenging allows players to recover hidden items from more intelligent creatures, while Butchering allows players to collect meat, skin and bones from non-sentient beasts.

Crafting in WAR is not about grinding for raw materials to create beneficial items, but about using developmental processes that don't interfere with the Realm vs. RealmT battles that are central to WAR. For example, a character with Cultivating training can continue to grow weeds and fungi even while laying siege to the enemy's city.

To download a video podcast that dives deeper into WAR's crafting system, visit
http://mythicmktg.fileburst.com/war/us/herald/flash/pp_2008-05_crafting.
html.

Based on Games Workshop's epic and longstanding tabletop fantasy war game, Warhammer Online: Age of Reckoning features revolutionary Realm vs. Realm (RvR) gameplay that immerses players in a world of perpetual conflict. Warhammer Online: Age of Reckoning is scheduled for launch on the PC in the fall of 2008.

Sid Meier, creator of the Sid Meier's Civilization franchise and Director of Creative Development at 2K's world-renowned Firaxis Games development studio, has officially won more game awards than any other video game creator according to the Guinness World Records <http://gamers.guinnessworldrecords.com/> Gamer's Edition 2008.The Civilization series boasts some of Sid's most impressive game awards, including Sid Meier's Civilization IV, which was selected as Strategy Game of the Year by the Academy of Interactive Arts and Sciences (AIAS) and 1UP.com. Next up from the award-winning developer is Sid Meier's Civilization Revolution, which promises to uphold the franchise's gold standard.

Sid Meier's awards for his game design genius are numerous. In 1999, Sid was the second person ever to be inducted into the Academy of Interactive Arts and Sciences' Hall of Fame. He was inducted into the Computer Museum of America's Hall of Fame in 2002 and received a commemorative star on the Walk of Game in 2006. Meier was recently awarded a Lifetime Achievement Award at the 2008 Game Developers Choice Awards. "I'm fortunate to be able to do what I love and am grateful for all of the wonderful recognition I've received over the years," said Sid Meier.

"It is every kid's dream to make it into the Guinness World Records and I'm thrilled to be a part of the prestigious book. I'm thankful to the many game critics who have enjoyed our games and hope they are as excited about our upcoming Civilization Revolution title as I am."

Built from the ground up solely for console and handheld gaming systems, Sid Meier's Civilization Revolution features fast-paced, pick-up-and-play action involving strategic global domination and history's most intrepid leaders, as well as a highly competitive multi-player experience. Sid Meier's Civilization Revolution brings the renowned Civilization franchise to current gen consoles and handhelds for the first time, delivering the vast re-playability and unmatched
addictive gameplay that has become synonymous with the works of Sid Meier. New graphical designs and a streamlined interface will transport the Civilization franchise to a level that fans have never seen before.

Sid Meier's Civilization Revolution is rated E10+ for everyone 10 and older and will be in stores beginning July 8, 2008 for Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION 3 computer entertainment system and Nintendo DS. For more Civilization Revolution information, visit www.civilizationrevolution.com.

Classic Stronghold Gameplay Intensified

Cockpit, Austin, TX - May 29, 2008 - Indie-publisher Gamecock Media Group announced today that Firefly Studios' PC game 'Stronghold Crusader Extreme' has shipped to North American retailers and is available via digital distribution. Combining city building with strategic medieval warfare, players can unleash havoc on enemies like never before.

"We've known the Firefly guys for a long time and have been itching to bring their latest Stronghold title out for awhile now," said Harry Miller, El Presidente of Gamecock Media Group. "This easily takes the cake when it comes to mayhem on an epic level, their whole design philosophy revolved around making a game that was just intensely fun and manic. Fans will be satisfied and newbies will be hooked."

Stronghold Crusader Extreme includes a new trail and a new map loaded with over a dozen sick-and-twisted challenges that will put any self-proclaimed experts to the test. The game's battle system has been greatly improved, including the power to summon up to 10,000 troops to your aid. There is full multiplayer support for friends to battle it out in various scenarios. Along with the new content and abilities, players will find the complete original Stronghold Crusader game to play through as well.

Stronghold Crusader Extreme is available in stores and online now for $29.99. For more visit www.fireflyworlds.com.

Bootsy Collins busts out his bass to set the mood for documentary-style boxing video game

May 28, 2008 - 2K Sports announced today the artists featured in the soundtrack and ring walk music for the highly anticipated boxing video game, Don King Presents: Prizefighter. To accurately capture different eras of boxing atmosphere, Venom Games compiled more than 70 songs to complement the game, from rock to rap to metal to soul and funk.

The soundtrack will include artists and songs such as Run DMC's "It's Tricky," and Survivor's massively popular "Eye of the Tiger," along with legendary funk bassist, Bootsy Collins, who will provide an exclusive original "Prizefighter" theme song for the game.

"As an avid boxing fan myself, it's been a great pleasure having the opportunity to work on the theme song and be a part of Don King Presents: Prizefighter," said Bootsy Collins. "With different out-of-the-ring situations, documentary and exclusive interview footage, boxing fans are going to get funked up and totally involved with a funky sensation of being in the ring to feel the full boxing experience. Not only that, the music will rock you, knock you, and pounce on your ear hole. Watch out now, or you may get a standing 8 count! Bootsy Collins
here, and in yo ear hole baba!!!"

Below are some of the artists* appearing in the soundtrack and ring walk music for Don King Presents: Prizefighter:

* Blue Oyster Cult
* Bootsy Collins
* Boss Martians
* George Clinton
* Iggy Pop
* James Brown
* Parliament
* Run DMC
* Stereo Black
* Suicidal Tendencies
* Survivor
* Tower of Power
* Wild Cherry

* The full list of artists in the soundtrack and ring walk music can be found at www.2ksports.com/prizefighter/.

Don King Presents: Prizefighter will deliver the deepest, most authentic and entertaining boxing experience available. The life of a boxer is more than just a night at the fights, and more about building a career and rising to stardom. In Don King Presents: Prizefighter, players must train, overcome adversity, get promoted and avoid temptation in order to rise in notoriety. The story of their struggle to become champion unfolds in a unique, live-action sports documentary style that features real-life legends and current stars from the world of boxing including Ken Norton, Larry Holmes, Andrew Gollotta, Joe Calzaghe, and many
others. Heather Vandeven, the reigning 2007 Penthouse Pet of the Year, and popular video vixen Bria Myles, also star in the documentary and act as temptations for boxers throughout their career.

Don King Presents: Prizefighter will be available on June 10, 2008 for Xbox 360 video game and entertainment system from Microsoft, and this fall for WiiT home video game system from Nintendo and Nintendo DS. For more information, please visit www.2ksports.com/prizefighter/.

Classic Action-Horror Franchise to Debut on the Xbox 360 and PLAYSTATION 3 System in 2009 with Gruesome Combat and Heart-Stopping Scares

SANTA CLARA, Calif., (May 29, 2008) - NAMCO BANDAI Games America Inc. today announced the long-awaited debut of the Splatterhouse franchise on next generation consoles with an all-new installment of the series for the Xbox 360 video game and entertainment system from Microsoft and PLAYSTATION 3 computer entertainment system, developed by BottleRocket Entertainment. Inspired by the landmark 1988 arcade hit, Splatterhouse combines visceral, adrenaline-soaked combat with horror elements to deliver an original gaming experience that defies the boundaries of the traditional action category with over-the-top gore and shocking new gameplay mechanics.

Splatterhouse follows college student Rick Taylor as he tries to rescue his girlfriend, Jennifer, who has disappeared after entering the mysterious and run-down West Mansion. Confronted by horrific other-worldly creatures, Rick comes across a mystical sentient mask that promises to give him the power to find Jennifer. Full of desperation and rage, Rick puts on the "Terror Mask" and is transformed into a juggernaut of pure violence and destruction. Featuring an original storyline by critically-acclaimed comic book writer Gordon Rennie
(Necronauts, Judge Dredd), Splatterhouse takes Rick beyond the mansion as he scours the ends of the world to rescue his beloved Jennifer.

Embodying the unfiltered, primal aggression of its namesake, Splatterhouse gives players countless ways to decimate the mansion's assortment of demons, monstrosities and abominations. Featuring a dynamic combat system, Rick will be able to use his brute strength to perform bone-crushing melee combos, savage grapples and wield an assortment of makeshift weapons including the series' trademark 2x4 and even limbs and heads ripped from enemies themselves. Players will also be able to reanimate the corpses of fallen enemies to fight alongside Rick, imparting strategic depth to the game's battle and unique puzzle
systems. More agile than ever before, Rick can now leap great distances and propel himself to out of reach areas by swinging from outcroppings in the environment, adding an all-new level of exploration to the series.

Introducing a new regeneration mechanic, players will be able to determine Rick's status in battle by visible cues detailing how injured he is, doing away with the traditional health bar. If he succumbs to the mansion's deadly inhabitants, they will begin to dismember him, savagely tearing away limbs and ripping at his flesh to expose his internal organs. To survive, Rick must call upon the power of the Terror Mask to regenerate his mutilated body, allowing players to watch in gory detail as bones, veins, muscles and skin return to his body in real-time.

"Splatterhouse promises to deliver an experience full of the gore, hard-hitting action and gritty atmosphere that fans of the franchise expect," said Todd Thorson, Director of Marketing and Public Relations for NAMCO BANDAI Games America, Inc. "Packed with plenty of surprise twists and gripping gameplay, this entirely new entry in the series is set to introduce the bloody saga of Rick and the Terror Mask to a new generation of gamers when it launches in 2009."

Splatterhouse will launch for the Xbox 360 and PLAYSTATION 3 system in 2009. The game is currently featured on the cover of the June issue of EGM, now available at newsstands nationwide. For more information, please visit http://www.namcobandaigames.com

A Variety of Trade-In Services to be Offered Online Including Trade4Cash, Trade4Credit and Recycle4Free

San Francisco, Calif. May 29, 2008 - VenJuvo, a company specializing in online and retail consumer trade-in services, announced today the launch of its new consumer website, www.venjuvo.com, where consumers can trade-in old, broken and unwanted electronics for cash or store credit, and also recycle other electronics for free. VenJuvo accepts a wide variety of pre-owned electronics including AppleR iPodsT, other mp3 players, digital cameras, digital camcorders, GPS systems, laptop computers, popular gaming systems, and much more!

"Just about everyone has used or broken electronics sitting around the house taking up space, and now VenJuvo is ready to turn those items into cash value for you," stated Derek Harp, founder and CEO of VenJuvo. "Our online trade-in services and free recycling center provide consumers with unmatched convenience, security and reliability!"

Starting today, www.VenJuvo.com visitors will be able to access the VenJuvo Trade4CashT program, a service that allows consumers to trade-in electronics for cash, as well as the VenJuvo Trade4Credit program, which allows consumers to trade in electronics for store credit from popular retail chains.

"These online programs are just the beginning for VenJuvo customers. We have several new services launching in the coming months that will provide even more options for our customers," stated Marc Boston, vice president in charge of retail operations for VenJuvo.

It's easy to participate in VenJuvo's various trade-in programs!

Step 1: Log onto the VenJuvo consumer trade-in portal at www.venjuvo.com

Step 2: Select a program: Trade4Cash, Trade4Credit, or FREE RECYCLING CENTER**

Step 3: Enter the details of your electronic item to receive a competitive quote* and mailing label

Step 4: Mail the electronic item to VenJuvo with the pre-paid shipping label

Step 5: Receive payment, or participating store credit within three business days from receipt and testing of electronic item*

*not applicable to VenJuvo's FREE RECYCLING CENTER

For more information regarding VenJuvo and its online trade-in services please visit www.VenJuvo.com.

1000T TO KICK UP DUST THIS FALL

SANTA MONICA, CA - MAY 28, 2008 - Activision, Inc. (Nasdaq: ATVI) today announced that it will be releasing the official SCORE International Baja 1000T video game version of the world's most grueling off-road race. SCORE InternationalR Baja 1000T recreates the unforgiving conditions and blistering speeds that make this event the most recognized and entertaining off-road racing event in the world. Developed by Left Field Productions, the game will be available this fall for the PlayStation 2 and PLAYSTATION 3 computer entertainment systems, Xbox 360 video game and entertainment system from Microsoft, Wii and Windows-based PC.

"No race demands more endurance of both man and machine than the Baja 1000," said Sal Fish, President and CEO of Score International, the world's leading desert racing organization. "In consulting Activision for a video game version, we meticulously explained what's needed to capture the intensity of the Baja. They've nailed not only the look but also the elements of true desert racing."

Sporting over 90 vehicles across multiple classes in the real Baja 1000 - including trophy trucks, class I, motorcycles, ATVs and more - the game challenges players to not only be first across the finish line, but also keep their machine intact! Hyper-realistic dirt and damage modeling in the game means players need to be crazy enough to take chances, but not so reckless that their vehicle is destroyed before the race is over.

"In creating SCORE InternationalR Baja 1000, our goal was to create something true to the sport that made you feel the speed and heart-pounding conditions," said Dave Oxford, Activision Publishing. "Players will see potential shortcuts on the tracks, but wonder if their vehicle can handle it. That's a conundrum every driver on the Baja 1000 faces."